The "Brand 5.0 Summit," organized by Istanbul Kültür University (IKU) Vocational School (MYO) in collaboration with Branding Türkiye on Friday, April 18, at the Akıngüç Auditorium and Art Center, brought together the leading names of the sector and the concepts shaping the future of the brand world! At the event, where topics such as digitalization, sustainability, and employer branding were discussed, experienced figures from the business world shared their knowledge and experiences with the participants. The opening speeches of the summit were made by IKU Vice Rector Prof. Dr. Burcu Yavuz Tiftikçigil and IKU Vocational School Director Prof. Dr. Mehmet Özer. Participating as a speaker at the event, Başarsoft Board Chairperson Alim Küçükpehlivan conveyed the strategic importance of digitalization for brands. Mercedes-Benz Automotive inc. Sales Business Management Unit Manager Serdar Köseoğlu spoke about the role of brands in sustainability. HAVAŞ General Manager Mete Erna explained employer-focused branding processes. Filled with inspiring speeches, visionary perspectives, and strong networking opportunities, the Brand 5.0 Summit shed light on the new generation dynamics of branding. |